You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision.
One example might be creating “abandon cart” campaigns for recovering lost sales conversions; or, like in the example above, promoting a flash sale to get users to upgrade. These types of campaigns are best reserved for subscribers at the bottom of the conversion funnel. In other words, they have shown unquestionable purchase intent by either visiting a checkout page or booking a call with your sales team.
Now that you know the most effective campaigns you can create, grab some inspiration from the masterful email marketing campaigns below.