Not everyone who opts into your email list is ready to make a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them.
Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. If subscribers hear more from you than they do from your competitors, they’re more likely to rely on you when they need more information on a topic — or when they need a certain product.
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