• 28th September 2023

The content marketing funnel represents the stages a customer goes through from their first content exposure to conversion (e.g., submitting an email, signing up for a free trial, or making a purchase). Like the sales funnel, the content marketing funnel traces the buyer’s journey from awareness to a purchase decision.

There are three traditionally recognized stages of the content marketing funnel. Different experts have varying names for each stage, but generally, they’re identified by their relative position in the funnel.